Since the launch of her brand in 2001 Stella McCartney has put a lot of work into making the company sustainable. The brand is free of animal products but does use vegetarian and plant based alternatives. Sustainability is a huge area of the current fashion market and more and more brands are trying to add a sustainable ethos into their brand. Stella McCartney is ahead of a lot of brands as she has had sustainability on her mind since the brand launch in 2001.
Stella McCartney has achieved a lot in the past 20 years:
- Collaborated with H&M
- Collaborated with Adidas
- Collaborated with Jeff Koons
- Won multiple designer of the year awards
- Launched a luxury 100% organic skincare brand
- Launched Meat-Free-Monday campaign
- Collaborated with Disney for a jewellery collection
- Appointed creative director for Adidas Team GB Olympic kit 2012 & 2016
- Presented with an OBE
- Launched StellaSport
- Produced Fragrance for women
All these achievements show just how important the brand is and also how determined Stella McCartney is to produce a sustainable future.
On the Stella McCartney website there is extensive information about the materials the brand uses and the ways in which they are trying to be as sustainable as possible.
I will post a bibliography at the end of the blog.
Abigail Phillips 