I have conducted a shop report looking at John Lewis, New Look and Primark on Exeter high-street. It was clear to see that the clothes which mostly contained faux fur where outerwear garments which is common of autumn/winter collections. I didn’t find any real fur in these three shops.



All the coats had completely different feels. the Coat for sale at John Lewis which was the most expensive would be the coat I would rate the highest. I would rate the New Look coat in the middle with the Primark coat at the bottom. The materials used to create the three different faux fur trims however were very similar. The Primark coat did however contain a higher percentage of polyester so maybe this is why it wasn’t as nice to touch as others.