Shop Report

I have conducted a shop report looking at John Lewis, New Look and Primark on Exeter high-street. It was clear to see that the clothes which mostly contained faux fur where outerwear garments which is common of autumn/winter collections. I didn’t find any real fur in these three shops.

Coat in New Look SALE £34.49 faux fur modacrylic, acrylic, polyester. this coat was a good style coat. the faux fur didn’t feel too bad but you could tell that it wasn’t a premium product and certainly didn’t feel like real fur.
Coat in Primark £35 faux fur acrylic, polyester. A very simple style coat. less stylish and cheaper feel than the new look one. faux fur was scratchy and thin. definitely a much cheaper product and less quality in the faux fur.
REISS (John Lewis) £385 faux fur modacrylic, acrylic. A luxury coat. more expensive fabric and a more fashionable look. Cleanly cut with no imperfections. The faux fur was also luxury, it was soft and almost felt as though it was real.

All the coats had completely different feels. the Coat for sale at John Lewis which was the most expensive would be the coat I would rate the highest. I would rate the New Look coat in the middle with the Primark coat at the bottom. The materials used to create the three different faux fur trims however were very similar. The Primark coat did however contain a higher percentage of polyester so maybe this is why it wasn’t as nice to touch as others.

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